Information We Collect and How We Use It
Softly collects data about your interactions on our website and the websites and online services of our partners. This information does not personally or directly identify you. It may include the pages you view, the date and time of your visits, your location information associated with your IP address, and interactions with our services. We utilize this data to enhance your experience and serve you more relevant content and advertisements. We do not target ads based on sensitive personal information, including race, ethnicity, political opinions, religious beliefs, health conditions, or sexual orientation. However, we may show you relevant ads related to interests inferred from your interactions with our services.
Third-Party Partnerships
To optimize our advertising efforts, Softly collaborates with third-party advertising companies (our "Advertising Partners"). These partners help us identify you and display relevant ads when you visit websites in their networks. They may collect data about your activities across various platforms, allowing us to serve you ads that match your interests. Additionally, we work with third-party analytics providers to evaluate our website's performance and enhance our services continually.
Technologies We Use
Softly employs technologies such as cookies and tracking pixels to monitor your activities on our website and our partners' websites. A cookie is a small text file stored on your device for record-keeping. We use both session cookies, which expire after you close your browser, and persistent cookies, which remain on your device for an extended period. These cookies help us provide a seamless browsing experience and deliver relevant advertisements. Our partners may also place cookies on your device to recognize you across different platforms. Softly ensures that our partners only collect non-personal information via cookies. You can manage cookie settings through your browser's options; however, declining cookies may affect your experience on our website.
How We Share Your Information
We may share your information with trusted service providers who assist with business operations, including marketing, technology, and fraud prevention. These providers are contractually obligated to use your information solely for the services they perform for us. We may also share non-identifiable aggregated data with our partners, such as user statistics or ad performance metrics. We encourage you to review the privacy policies of third-party websites to understand their data practices. Additionally, we may disclose information if required by law, in response to a valid subpoena, or to protect the rights of Softly or others. In the event of a merger with another company or acquisition, your information may be transferred as part of that transaction.
Data De-Identification
After 14 months from the date of collection, we de-identify the data by removing unique identifiers and truncating IP addresses to protect your privacy.
